Purple shampoo has become a must-have in modern hair care, especially among younger generations who crave vibrant and salon-fresh hair without constant touch-ups.
Its appeal lies not only in its ability to neutralize unwanted yellow and orange tones but also in its simplicity. Just a small tweak to your hair-washing routine can make a world of difference in preserving the shade you always want.
We have tested more than 20 different types of purple shampoos and found the best one for your hair type and real needs.
Purple shampoos explained
What is purple shampoo
Purple shampoo is a special shampoo with violet pigments that help cancel out brassy, yellow tones in blonde, silver, or dyed hair. It’s an easy way to keep your color fresh and cool without constant trips to the salon.
What does a purple shampoo do
The violet pigments counteract unwanted yellow or orange tones. It leaves blonde, silver, or highlighted hair looking cooler and fresher.
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Whether you have icy platinum, ashy brunette highlights, or silver strands, purple shampoo keeps your color vibrant and true to tone.
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By keeping brassiness in check, you can go longer without needing a professional toner or color refresh.
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It revives dull, faded hair, bringing back that fresh-out-of-the-salon shine.
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While it’s most popular for blondes, brunettes with highlights, people with silver or gray hair, and even some redheads can benefit from its toning effects.
How to choose my purple shampoo
Here’s how to find the best one for your needs:
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Match it to your hair color & tone – If you have platinum or icy blonde hair, you can pick up a deep, dark purple shampoo with strong toning power. If your hair is more golden blonde, balayage, or light brown with highlights, a lighter violet-toned shampoo will work best to tone brassiness without over-correcting.
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Check the formula & ingredients – Choose sulfate-free formulas if you have dry or damaged hair, as they cleanse without stripping moisture. If your hair needs extra hydration, a purple shampoo with added oils or proteins to keep strands soft and shiny would be better.
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Consider the strength & usage – Some purple shampoos are highly pigmented and should only be used once or twice a week, while milder formulas can be used more often. If you’re new to purple shampoo, pick a mild formula and gradually build up to stronger toning options if needed.
Top 6 best purple shampoos for your hair type
Finding the right purple shampoo can make a huge difference in keeping your hair color fresh and free from unwanted brassiness, here are the best options for every hair type.
Top 1. Nexxus Blonde Assure Shampoo - Best Purple Shampoo for Blonde Hair
If you’re blonde and struggling with yellow tones creeping in, this shampoo is a lifesaver. It’s packed with keratin protein to strengthen your hair while its violet pigments fight brassiness. The sulfate-free formula cleanses without drying, so your hair stays soft and vibrant.
Top 2. Better Not Younger Silver Lining Purple Brightening Shampoo - Best Purple Shampoo for Gray Hair
Gray hair can sometimes look dull, but this shampoo brings back brightness and shine. It tones down any yellowish hues while keeping your hair soft and healthy. It’s mild enough for regular use, so your silver locks always look fresh and polished.
Top 3. Fanola No Yellow Shampoo - Best Purple Shampoo for Brassy Hair
This is one of the strongest purple shampoos out there. Whether your hair is bleached, blonde, or gray, the intense violet pigments cancel out warm tones fast. Just be careful.
Top 4. IGK Blonde POP Shampoo - Best Purple Shampoo for Highlights
If you have highlights, you want to keep them looking fresh, not dull or brassy. This shampoo is hydrating, so it cleans your hair while brightening up your highlights. It's able to keep your color looking like you just stepped out of the salon.
Top 5. Amika Bust Your Brass Blonde Purple Shampoo - Best Purple Shampoo for Bleached Hair
Bleached hair needs extra care, and this shampoo does it all. It neutralizes brassiness while adding moisture to keep your hair from getting dry and brittle. It’s packed with nourishing ingredients that repair damage and help your blonde stay bright and cool-toned.
Top 6. Clairol Professional Shimmer Lights Shampoo - Best Drugstore Purple Shampoo
If you want a budget-friendly option that still gets the job done, this is it. It’s been a classic for years because it tones brassiness while adding shine. It’s not as moisturizing as high-end options, but for the price, it’s a great pick to keep your color looking fresh.
